Game? Not Game?

You could just file this one under "Yeah, the Japanese have always been insane," but there's a chance something like it could catch on over here. It's a program for the hand-held Nintendo DS that has a ridiculously long Japanese name (which apparently starts with "Northeastern University" and ends with the English imported word "Training") that we can condense down to "Brain Training". And the craze isn't limited to kids; their mothers play while they're at school, and Dad apparently goes out in large numbers and buys his own DS to play on the bullet train (I wonder if there's a puzzle where you're a former sumo wrestler who has to fit different-sized passengers into a train car?).